04 July 2008

BMW vs Audi Real world brand engagement exercise part 2

Although I did not receive a confirmation email from BMW or Audi. I have been contacted by BMW so it is first blood to BMW.
Yesterday I received a call from a salesman at a nearby BMW showroom.
He was very pleasant and polite and asked me what I was interested in. He told me where his showroom is located and suggested I come and visit. I said I would come however I was vague and he did not try to make me commit to an appointment.
Also, although he has my number, he did not ask if I had his or what was my prefered communication method.
He did not give me a timeframe to reply and did not ask if it is alright for him to call me in a week.
We'll see what happens.


Post a Comment

<< Home