11 July 2008

BMW vs Audi Real world brand engagement exercise part 3

The good news is that the salesman from BMW called again today and left a clear, concise message on my mobile. He did sound like he'd had a few last night but who am I to judge!
Anyway, I will of course ignore him and see if he follows up. My guess is that he he'll try one more time then give up.
Sadly I have not heard anything from Audi which is a real shame because they have invested heavily in print, outdoor and digital marketing but appear to be let down by their inability to process leads. Makes one wonder why they bother implementing the marketing campaigns unless they expect people to call and place orders.


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